Businesses, both large and small, are increasingly moving away from traditional ways of doing business. The more modern approach involves taking the business to the online marketplace. There are various benefits of being online that a company can make the most of. This includes increasing brand awareness, promoting their products, reaching out to a greater number of customers/clients, and more. But unlike the generally held belief, websites do not necessarily lead to an increase in bottom lines. In order for your website to live up to its intended purpose, it must be able to attract traffic. Website traffic is the amount of data that visitors send and receive from a website. This traffic can, as a result, lead to stronger brand awareness, higher conversion rates, and more end sales.

Why is Traffic Important?

Just like oxygen is essential for the sustainability of the body; likewise, traffic is the lifeblood of your website. Without traffic, all the effort put into developing your website, nurturing it, and ensuring that it grows, is a waste. Therefore, putting significant effort into generating traffic is essential for your website to survive in the long run.

How to Increase Traffic

Driving traffic to your website is crucial. But if you do not know how to check the traffic on your website, the traffic there is inconsequential. In other words, you will not know how your website is performing. Therefore, before switching to how to improve the traffic, let’s get familiar with how to check the traffic on your website.

How to Check Traffic

It is not difficult to check the traffic on your website. But if you do not track the traffic accurately, you will never know how your site is performing. There are multiple tools to monitor website traffic. The most easily advisable one is Google Analytics. It is because it is easy to use, free, and fast to access. While it is a Google-based product. It serves the intended purpose very efficiently.

You will have access to a lot of useful data, thanks to Google Analytics. It includes new user data, the total number of visitors on your site, the duration of visitor sessions, and more. It is up to you to visualize the data the way you want. You can report it in the form of numbers, pie charts, and more. Visualizing the data is totally your call. What you want to achieve is increased traffic on your site. Do not get discouraged, but note that your traffic will not consistently rise. There will be some fluctuations over time.

Tips to Boost the Traffic of Your Website :

Create Quality Content

The first and foremost thing to do here is to create quality content. For this, you should be aware of the target audience of your business. After that, you will be able to create content that will entice that audience to your site. Let’s say you are aware of your audience. But how will you generate engaging and useful blogs for your demographics? You can do that by following the five essential steps.

First, you should determine your target audience. Make sure you learn as much about them as possible. The second step is to do search engine optimization research here; you will have to look for content that your demographics are searching for. That will give you an idea of what they are looking for, so, what you should create. Afterward, write a draft which responds to the queries of your targeted people.

Use Paid Advertising

Another handy tip that you can leverage to boost the traffic of your webpage is through paid advertising. For instance, on search engines, you can utilize cost-per-click ads. In social networks, you can use sponsored posts or display ads. In general, you would be better off if you use a combination of multiple advertising types. That will help more when it comes to the increase in website traffic compared to sole advertising. Note that a 2019 survey conducted with 341 high-level marketers predicted that social media spending would increase by almost 90% during the next five years. It means you would be better suited to follow this trend to reach your users, and therefore more traffic.

Technical SEO

SEO is probably the most vital thing to consider when talking about the traffic to your site. It is simply optimizing your web pages to rank high in search engine page results. This factor, in turn, is crucial in boosting your traffic. One of the things you can change in technical SEO is to repair broken links and redirects.

Further, you can generate an XML sitemap for your subdomains. Apart from this, you can add language meta tags for your pages. Lastly, incorporating introductions to topic pages can make your SEO better, hence, resulting in more traffic. Do not forget that SEO experts in Webzool can implement all these tasks for you. By outsourcing this task to them, you can focus on other critical areas of your business.

Get Quality Backlinks

One of the essential nuances in driving traffic to your website is to rank high in search engines. To be able to rank high in search engines, you should be a dominant name in your industry. One of the practical techniques for this is to build quality backlinks. In case prominent websites link to your site, it will add to your trustability. As a result, you will notice a website traffic flood.

In general, quality backlinks will benefit your site in terms of driving traffic in two ways. First, it will boost your ranking. Second, it will drive referral traffic. From one viewpoint, backlinks are one of the critical ranking factors for all colossal search engines. So, when you continuously receive quality backlinks from prominent websites, you will enhance your rankings in the search engine results page. That, in turn, will result in a rise in organic traffic.

Ahrefs – One of The Best SEO Tools

If you are new to SEO strategies, Ahrefs is one of the best SEO tools that you will hear about a lot. With its comprehensive SEO solutions, it is no surprise that Ahrefs has become extremely popular. This tool crawls to every page of your website and builds a report about it. It is the second-fastest crawler( I think you already guessed that Google is in the first place). Finding 404 errors, broken links, orphan or slow pages, are some of the features Ahrefs brings to you. Plus, its SEO checker evaluates the overall situation of the site and compare it to earlier audits.

Ahrefs not only focuses on external issues but also provides valuable insights about internal matters such as content creation. It checks for word count or duplicate content to improve content quality. SEO audit, keyword research, competitive analysis, site explorer- are other functions that Ahrefs perform. Additionally, you can generate reports about the traffic of your rival websites with the help of this platform. By running keyword research, you can also get millions of keywords on a single query.

While previously mentioned, tools focus on specific stages of Search Engine Optimization, Ahrefs is an all-in-one solution. As it is one of the top SEO tools with so many features, it should not be surprising that you need to pay a considerable amount for using it. The monthly payment for this platform starts from 99$.

SEMrush

Another great tool that many SEO specialists use is SEMrush. Similar to Ahrefs, possibilities of SEMrush is also vast. It is one of the best SEO tools for tracking paid, social media, desktop, or mobile traffic. Additionally, SEMrush is useful for its keyword research function. By entering a word or phrase, this tool will indicate the search volume, difficulty of them, or which competitors already rank high for them. As a result, you can either choose to fight for these keywords or choose others where competitors’ power is not substantial. Plus, it eases your task by suggesting related keywords to form your strategy.

What I like most about SEMrush is its focus on long-tail keywords. The long-tail keyword consists of more than two words. I will talk about them more in subsequent sections. Also, backlink audit or competitor analysis is possible with this platform. If you want to enjoy a multitude of benefits SEMrush brings to you, you need to consider a high learning curve. All these features do not come without their drawbacks. You should spend much time on complex operations. Alternatively, you can partner with Webzool Creative and delegate optimization process to us without much hassle.

Google Analytics

I think most of you are already familiar with this platform. It is a widely used tool that deserves attention if we talk about the best SEO tools. It is free and straightforward to use- what else can people in need of optimization dream of?

To use this platform, all you need to have is an Analytics account. After signing in, you input your website as a property. Next, you will find a tracking code under the property column. By pasting this code to head tags of each page on your site, you ensure that Google Analytics has access to their performance. In this way, you can monitor some essential elements such as the volume of traffic, channels they use to get to your website, bounce rate, time spent on a page, etc. The platform also utilizes a Campaign Parameter tracking. This function helps marketers to detect which campaigns generate more traffic and higher conversion rates.

Additionally, you can enjoy Funnel Conversion Path to identify the number of users that convert or which ways they use for conversion. With the help of Audience Reports, you can generate the statistics about the demographics of your visitors like age, gender, or know which device they mostly use.

Google Analytics can also be used together with other SEO tools. For instance, after detecting that the bounce rate is high for several pages, you can check their speed with PageSpeed Insights. If the speed is low, optimize the page and improve bounce rates.

PageSpeed Insights by Google

Speed is one of the critical elements for better ranks. People do not like waiting for pages to load for several seconds. According to Google’s SOASTA research (2017), the bounce rate increases by 32% if page load time goes from 1 to 3 seconds. Even worse, if your webpage loads for 5 seconds, the probability of bounce rate skyrockets to 90%. For further information, the bounce rate indicates the people who leave the website after viewing one page. When it increases, it signals to search engines that the website does not satisfy the requirements of users. Hence, the ranking of the page goes down. To avoid these problems and keep your page on top of the search results, focusing on and improving the speed with SEO tools is essential.

This SEO tool provides a completely free service to evaluate the page loading speed. The platform is straightforward to use. You need to insert the page link to the tab as soon as you enter the PageSpeed Insights. It will immediately check the speed and indicate the score. Generally, if your website has a 90+ rating, it is faster than others. While the 50-90 score is average, less than 50 signals that the pace is slow. This tool also provides two different analyses for the mobile and desktop versions of your site. In this way, you can also check how many mobile-friendly websites.

Long Tail Pro

Speaking of keywords, it will be a mistake if I do not mention Long Tail Pro. Before, I explained what a long-tail keyword is. To remind, it usually consists of more than two words. With the increasing popularity of voice searches, the need for this type of keywords increased. The reason is that people usually ask full questions in voice search such as ‘Where can I find white stilettos in Prague?’. Typically, while typing, they use shorter search queries like ‘white stilettos.’ Hence, businesses now target long-tail keywords. For this aim, Long Tail Pro is one of the best SEO tools.

This platform helps users to generate many long-tail keywords if they input one or multiple root keywords. Besides, it guides to choose less competitive words for getting high-converting traffic volume. It is also easy to export the list of keyword to Excel or to import them into a dashboard. The price range of this software changes between 25$ to 98$ monthly, depending on your SEO strategy.