Ahrefs – One of The Best SEO Tools
If you are new to SEO strategies, Ahrefs is one of the best SEO tools that you will hear about a lot. With its comprehensive SEO solutions, it is no surprise that Ahrefs has become extremely popular. This tool crawls to every page of your website and builds a report about it. It is the second-fastest crawler( I think you already guessed that Google is in the first place). Finding 404 errors, broken links, orphan or slow pages, are some of the features Ahrefs brings to you. Plus, its SEO checker evaluates the overall situation of the site and compare it to earlier audits.
Ahrefs not only focuses on external issues but also provides valuable insights about internal matters such as content creation. It checks for word count or duplicate content to improve content quality. SEO audit, keyword research, competitive analysis, site explorer- are other functions that Ahrefs perform. Additionally, you can generate reports about the traffic of your rival websites with the help of this platform. By running keyword research, you can also get millions of keywords on a single query.
While previously mentioned, tools focus on specific stages of Search Engine Optimization, Ahrefs is an all-in-one solution. As it is one of the top SEO tools with so many features, it should not be surprising that you need to pay a considerable amount for using it. The monthly payment for this platform starts from 99$.
Another great tool that many SEO specialists use is SEMrush. Similar to Ahrefs, possibilities of SEMrush is also vast. It is one of the best SEO tools for tracking paid, social media, desktop, or mobile traffic. Additionally, SEMrush is useful for its keyword research function. By entering a word or phrase, this tool will indicate the search volume, difficulty of them, or which competitors already rank high for them. As a result, you can either choose to fight for these keywords or choose others where competitors’ power is not substantial. Plus, it eases your task by suggesting related keywords to form your strategy.
What I like most about SEMrush is its focus on long-tail keywords. The long-tail keyword consists of more than two words. I will talk about them more in subsequent sections. Also, backlink audit or competitor analysis is possible with this platform. If you want to enjoy a multitude of benefits SEMrush brings to you, you need to consider a high learning curve. All these features do not come without their drawbacks. You should spend much time on complex operations. Alternatively, you can partner with Webzool Creative and delegate optimization process to us without much hassle.
I think most of you are already familiar with this platform. It is a widely used tool that deserves attention if we talk about the best SEO tools. It is free and straightforward to use- what else can people in need of optimization dream of?
To use this platform, all you need to have is an Analytics account. After signing in, you input your website as a property. Next, you will find a tracking code under the property column. By pasting this code to head tags of each page on your site, you ensure that Google Analytics has access to their performance. In this way, you can monitor some essential elements such as the volume of traffic, channels they use to get to your website, bounce rate, time spent on a page, etc. The platform also utilizes a Campaign Parameter tracking. This function helps marketers to detect which campaigns generate more traffic and higher conversion rates.
Additionally, you can enjoy Funnel Conversion Path to identify the number of users that convert or which ways they use for conversion. With the help of Audience Reports, you can generate the statistics about the demographics of your visitors like age, gender, or know which device they mostly use.
Google Analytics can also be used together with other SEO tools. For instance, after detecting that the bounce rate is high for several pages, you can check their speed with PageSpeed Insights. If the speed is low, optimize the page and improve bounce rates.
PageSpeed Insights by Google
Speed is one of the critical elements for better ranks. People do not like waiting for pages to load for several seconds. According to Google’s SOASTA research (2017), the bounce rate increases by 32% if page load time goes from 1 to 3 seconds. Even worse, if your webpage loads for 5 seconds, the probability of bounce rate skyrockets to 90%. For further information, the bounce rate indicates the people who leave the website after viewing one page. When it increases, it signals to search engines that the website does not satisfy the requirements of users. Hence, the ranking of the page goes down. To avoid these problems and keep your page on top of the search results, focusing on and improving the speed with SEO tools is essential.
This SEO tool provides a completely free service to evaluate the page loading speed. The platform is straightforward to use. You need to insert the page link to the tab as soon as you enter the PageSpeed Insights. It will immediately check the speed and indicate the score. Generally, if your website has a 90+ rating, it is faster than others. While the 50-90 score is average, less than 50 signals that the pace is slow. This tool also provides two different analyses for the mobile and desktop versions of your site. In this way, you can also check how many mobile-friendly websites.
Long Tail Pro
Speaking of keywords, it will be a mistake if I do not mention Long Tail Pro. Before, I explained what a long-tail keyword is. To remind, it usually consists of more than two words. With the increasing popularity of voice searches, the need for this type of keywords increased. The reason is that people usually ask full questions in voice search such as ‘Where can I find white stilettos in Prague?’. Typically, while typing, they use shorter search queries like ‘white stilettos.’ Hence, businesses now target long-tail keywords. For this aim, Long Tail Pro is one of the best SEO tools.
This platform helps users to generate many long-tail keywords if they input one or multiple root keywords. Besides, it guides to choose less competitive words for getting high-converting traffic volume. It is also easy to export the list of keyword to Excel or to import them into a dashboard. The price range of this software changes between 25$ to 98$ monthly, depending on your SEO strategy.